Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do's and don'ts:

People Like:

Interesting subjects
Short articles
Good visuals
Easy-to-skim designs
Bulleted lists
Content telling how to make money, save time
Clear organization
Calendars
Offers, benefits

People Don't Like:

Intimidating pages
Disorganized information
Long, continuing articles
Overly frequent mailings
Irrelevant content
Impersonal tone
Receiving multiple copies
Chaotic page design
Too many pages

If you're looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, stop by our print shop. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company's budget.

Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds With a Printed, Faxed or Web-Site Newsletter

by Elaine Floyd

Marketing with Newsletters is designed to help businesses boost sales and raise funds with powerful, easy-to-create newsletters. From finding writers and setting up mailing lists to reducing production expenses and avoiding copyright hassles, this book packs in practical marketing-oriented advice that gets immediate attention and produces maximum results.